focused-marketing

Vocabulary Word

Definition

'Focused-marketing' is a strategy where a company targets a specific group of customers, known as a market segment, with its promotional efforts. It's like identifying the right audience for your message.

Examples in Different Contexts

In digital marketing, 'focused marketing' targets a specific segment of the market with tailored advertising messages. A digital marketing manager might say, 'Our focused marketing campaign on social media resulted in a 50% increase in engagement among our target demographic.'

Practice Scenarios

Impact

Scenario:

Our environment-friendly products are perfect for individuals concerned about their ecological footprint. It's crucial we make the right people aware of our offerings.

Response:

Exactly, we need a focused marketing strategy targeting eco-bloggers and green-conscious communities.

Creative

Scenario:

Our new art collection is unique and may not appeal to everyone. It's critical to ascertain and target the proper audience.

Response:

Agreed, we'll be doing a focused marketing campaign leveraging art influencers on social media platforms.