focused-marketing

Vocabulary Word

Definition

'Focused-marketing' is a strategy where a company targets a specific group of customers, known as a market segment, with its promotional efforts. It's like identifying the right audience for your message.

Examples in Different Contexts

For product launches, 'focused marketing' involves directing marketing efforts towards a niche audience likely to be interested in the new product. A product manager might explain, 'By employing focused marketing strategies, we were able to maximize our reach to potential early adopters.'

Practice Scenarios

Tech

Scenario:

Our new software is particularly beneficial for graphic designers. We need to devise a plan to reach out to them efficiently.

Response:

Indeed, our marketing should be focused on social media platforms and forums where designers usually hangout.

Business

Scenario:

The new toy line we're releasing should resonate well with young kids. We need to determine the best promotional channels.

Response:

That makes sense. We can focus our marketing efforts on children's television channels and websites.