social-reach

Vocabulary Word

Definition

'Social reach' refers to the total number of people who see your content on social media networks. It's like a crowd size attending a concert, showing the impact of your digital work.

Examples in Different Contexts

For advertising strategy, maximizing social reach is crucial for ensuring promotional messages are seen by as many people as possible. An advertising manager might explain, 'We're optimizing our ad spend to enhance our social reach and capture more potential customers.'

Practice Scenarios

Branding

Scenario:

Our recent re-branding initiative is gaining a positive response. Have we managed to boost our visibility on social media platforms?

Response:

The re-branding initiative worked in our favor. We saw a positive surge in social reach across all platforms.

Tech

Scenario:

This version of the app seems to attract a fair user base. I'm curious to know - how well did we perform on social media with this roll-out?

Response:

Our recent app roll-out was a success. The social reach was doubled as compared to the previous ones, particularly on Facebook.