social-reach

Vocabulary Word

Definition

'Social reach' refers to the total number of people who see your content on social media networks. It's like a crowd size attending a concert, showing the impact of your digital work.

Examples in Different Contexts

In campaign analysis, social reach measures the extent to which content is disseminated among the audience on social media. A digital analyst might say, 'Our last campaign significantly increased our social reach, exposing our content to a wider segment of the target market.'

Practice Scenarios

Tech

Scenario:

This version of the app seems to attract a fair user base. I'm curious to know - how well did we perform on social media with this roll-out?

Response:

Our recent app roll-out was a success. The social reach was doubled as compared to the previous ones, particularly on Facebook.

Design

Scenario:

Your last design created a significant buzz in the digital space. Can you please share some stats on its online exposure?

Response:

My last design had a solid social reach. It got shared across several artist forums and digital platforms.