brand-exposure

Vocabulary Word

Definition

Think of 'brand-exposure' as shining a spotlight on a brand. It's about increasing awareness and visibility of a brand or product to the public, often through marketing efforts.

Examples in Different Contexts

In advertising, 'brand-exposure' refers to the amount of visibility a brand receives through various media channels. An advertising executive might say, 'Increasing our brand's exposure through social media ads is a priority to boost awareness.'

Practice Scenarios

Design

Scenario:

The current logo design seems outdated. Maybe, we should contemplate a redesign for better brand visibility.

Response:

Absolutely, a modern and vibrant logo redesign can definitely boost our brand exposure.

Product

Scenario:

The upcoming product line reflects the essence of our brand. It's crucial we strategize its launch to reach the maximum audience.

Response:

Indeed, a well-planned product launch is a great opportunity for brand exposure to our target audience.