follower-growth

Vocabulary Word

Definition
'Follower growth' is when you increase the number of people who have chosen to follow your account on social media. It's like expanding the readership of your magazine.
Examples in Different Contexts
In social media analytics, 'follower growth' is a key metric indicating brand popularity and content reach. An analyst might state, 'Our follower growth rate has doubled since implementing user-generated content initiatives.'
Practice Scenarios
Marketing

Scenario:

I think we've tailored our recent ad campaign brilliantly. Now we need to maximise its reach. Any ideas?

Response:

Perhaps a referral program could widen the campaign's reach and accelerate our follower growth.

Tech

Scenario:

Our app's user base is stable, but we need to make it more active. Any new features can help with that?

Response:

Maybe introducing a 'recommended for you' feature could make the app more engaging, and boost our follower growth.

Related Words
social-reachsubscriber-engagementinfluencer-engagementbrand-exposureengagement-ratesocial-media-engagementfollowersocial-presence