influencer-engagement

Vocabulary Word

Definition

'Influencer-engagement' involves interacting with popular social media figures to promote your product or service. Think of it like inviting a celebrity to be in your commercial.

Examples in Different Contexts

In product launches, 'influencer engagement' means leveraging influencers to generate buzz and excitement around a new product. A product manager might note, 'Our strategy focuses on influencer engagement to drive anticipation and ensure a successful market entry for our latest gadget.'

Practice Scenarios

Business

Scenario:

Our end-of-the-year sales figures were lower than expected. Perhaps a more robust strategy is required to reach a wider audience.

Response:

One potential solution could be to increase our influencer engagement which could help extend our product reach.

Creative

Scenario:

The new furniture line seems to lack the required traction in the market. A fresh marketing strategy might help.

Response:

Perhaps an influencer engagement strategy could help. I've seen some interior design influencers who would be perfect for showcasing our products.