influencer-engagement

Vocabulary Word

Definition
'Influencer-engagement' involves interacting with popular social media figures to promote your product or service. Think of it like inviting a celebrity to be in your commercial.
Examples in Different Contexts
In social media marketing, 'influencer engagement' refers to the interaction between influencers and their followers regarding a brand or product. A social media manager might say, 'High influencer engagement rates indicate that the audience is actively interested in the content and likely to take action.'
Practice Scenarios
Tech

Scenario:

We need to increase subscriptions for our new software service. We have to consider novel marketing avenues to generate buzz.

Response:

Good point, and I think influencer engagement may be the way to go. I know of some tech influencers who might be interested in promoting our product.

Impact

Scenario:

Our social cause is not getting the required attention it deserves. A strategic approach may be necessary to drive the campaign forward.

Response:

I agree. Influencer engagement could be the key here. It would help amplify our message and ensure it reaches a larger audience.

Related Words
social-media-engagementengagement-ratesocial-reachfollower-growthsocial-engagementsubscriber-engagementad-engagementengagement-analytics