reputation-management

Vocabulary Word

Definition

'Reputation-management' is about controlling or influencing how a person, company, or brand is seen by others. It's like making sure anyone who searches for you online sees only the good stuff.

Examples in Different Contexts

Reputation management in customer service focuses on ensuring customer satisfaction and loyalty to build a positive brand reputation. A customer service director might note, 'Our emphasis on reputation management has led to increased customer retention and positive word-of-mouth.'

Practice Scenarios

Marketing

Scenario:

The brand's reputation could be enhanced with some strategic endorsements. Finding the right influencers might do the trick.

Response:

I agree. Through careful reputation-management, we can find influencers whose brand aligns well with ours.

Tech

Scenario:

There's been an increase in negative comments on our IT service on social media recently. We need to address this as part of our public engagement strategy.

Response:

In addition to responding to comments, perhaps our reputation-management should include a proactive approach like an FAQ page on our website.