reputation-management

Vocabulary Word

Definition

'Reputation-management' is about controlling or influencing how a person, company, or brand is seen by others. It's like making sure anyone who searches for you online sees only the good stuff.

Examples in Different Contexts

In public relations, reputation management is about crafting and maintaining a favorable image of a company or individual. A PR specialist might explain, 'Strategic reputation management allows us to shape public narratives and strengthen our brand's trustworthiness.'

Practice Scenarios

Tech

Scenario:

There's been an increase in negative comments on our IT service on social media recently. We need to address this as part of our public engagement strategy.

Response:

In addition to responding to comments, perhaps our reputation-management should include a proactive approach like an FAQ page on our website.

Business

Scenario:

Our recent survey showed that the company's image has taken a hit due to the last product failure. We need to take immediate measures to recoup.

Response:

You're right. Let's look at investing more in our reputation-management to rebuild trust with our customer base.