brand-reputation

Vocabulary Word

Definition

'Brand reputation' is how people feel about a company or product. This feeling could come from their own experience, what they hear from others, or even news.

Examples in Different Contexts

In public relations, 'brand-reputation' involves managing the public's perception of a brand's credibility and reliability. A PR manager might say, 'We're implementing crisis management strategies to protect and enhance our brand's reputation.'

Practice Scenarios

Creative

Scenario:

In a crowded creative field, it’s essential our work stands out and resonates with our target audience. Our emphasis should be on creative excellence and customer service.

Response:

The team's creative flair has definitely boosted our brand reputation. Let's strive to maintain this standard of excellence.

Tech

Scenario:

We've received rave reviews for our innovative technology solutions. It demonstrates the customer's confidence in our ability to deliver unique solutions.

Response:

Indeed, the positive feedback reinforces our brand reputation and confirms our dedication to innovation.