employer-branding

Vocabulary Word

Definition

'Employer branding' is like a company's profile on a dating app—it's how they present themselves to potential and current employees. It's about showing why they'd be a great place to work.

Examples in Different Contexts

In marketing, 'employer branding' involves creating a positive image and reputation of the company to attract and retain employees. A marketing director might explain, 'Effective employer branding communicates our values and mission to potential candidates, setting us apart from competitors.'

Practice Scenarios

Impact

Scenario:

Our company is committed to making a significant social impact. How are we showcasing this commitment as part of our employer brand?

Response:

Our employer branding could emphasize our commitment to social impact, which will surely attract like-minded professionals.

Creative

Scenario:

We have an incredible team of creatives, each contributing unique ideas. Do you think we are effectively projecting this as part of our company's image?

Response:

Agreed. Our employer branding should emphasize the creative freedom and unique opportunities we offer.