employer-branding

Vocabulary Word

Definition

'Employer branding' is like a company's profile on a dating app—it's how they present themselves to potential and current employees. It's about showing why they'd be a great place to work.

Examples in Different Contexts

In marketing, 'employer branding' involves creating a positive image and reputation of the company to attract and retain employees. A marketing director might explain, 'Effective employer branding communicates our values and mission to potential candidates, setting us apart from competitors.'

Practice Scenarios

Business

Scenario:

We certainly have a solid reputation in the marketplace, but I believe there’s room to improve how we communicate our values and opportunities to prospective employees.

Response:

We need to reassess our employer branding strategy. Let's communicate our values better and project our advantages to prospective hires.

Impact

Scenario:

Our company is committed to making a significant social impact. How are we showcasing this commitment as part of our employer brand?

Response:

Our employer branding could emphasize our commitment to social impact, which will surely attract like-minded professionals.