ethical-advertising

Vocabulary Word

Definition

'Ethical advertising' means promoting a product or service following a set of moral rules and integrity. It covers principles such as honesty, fairness, and responsibility. Simply, it's doing advertising 'the right way.'

Examples in Different Contexts

In brand reputation, 'ethical advertising' plays a key role in building and maintaining public trust. A brand manager might discuss, 'Adhering to ethical advertising principles helps in fostering a positive relationship with our customers, contributing to long-term brand loyalty.'

Practice Scenarios

Marketing

Scenario:

For our new cosmetics line, we really need to highlight the natural ingredients in our advertising campaign.

Response:

Absolutely, we'll make sure our promotional content adheres to ethical advertising principles. We'll stress the natural components of our product.

Business

Scenario:

Our brand's image is tied to honesty and trust. It's vital to keep these values at the heart of all our advertising strategies.

Response:

I agree. We should always advocate for ethical advertising across all our campaigns and business operations.