ethical-advertising

Vocabulary Word

Definition

'Ethical advertising' means promoting a product or service following a set of moral rules and integrity. It covers principles such as honesty, fairness, and responsibility. Simply, it's doing advertising 'the right way.'

Examples in Different Contexts

In consumer protection, 'ethical advertising' is crucial for safeguarding consumers from false or harmful advertising practices. A consumer rights advocate might explain, 'Ethical advertising protects consumers by providing them with accurate information, allowing them to make informed decisions about their purchases.'

Practice Scenarios

Marketing

Scenario:

For our new cosmetics line, we really need to highlight the natural ingredients in our advertising campaign.

Response:

Absolutely, we'll make sure our promotional content adheres to ethical advertising principles. We'll stress the natural components of our product.

Public-Policy

Scenario:

There's been a steep surge in online ads that specifically target children. How might we address this concern at the policy level?

Response:

We should consider strengthening our policies to ensure more ethical advertising, especially when it comes to targeting vulnerable audiences like children.