brand-management

Vocabulary Word

Definition

Think of 'brand-management' as a roadmap for a company's brand. This management involves creating a good image, keeping that image up, and making it better over time. It's like being a tour guide for how people see your business.

Examples in Different Contexts

In marketing, 'brand-management' includes developing marketing strategies that align with the brand's identity and goals. A marketing manager might explain, 'Our brand management strategy focuses on consistency across all platforms.'

Practice Scenarios

Marketing

Scenario:

Our competitor's market share is increasing. We've been losing some long-term clients as well., How about we plan a comprehensive repositioning strategy?

Response:

Sure, I agree. Effective brand management will involve reshaping our brand to compete and regain our market share.

Public-Policy

Scenario:

Citizens are expressing concerns about our activities. How do we ensure transparency in action and build public trust?

Response:

Brand management in public policy should prioritize engagement with the public. We should hold open forums and invite public feedback.