pay-per-click

Vocabulary Word

Definition

'Pay-per-click' is a digital marketing method. Websites and ad networks charge money each time a user clicks on an advertisement or link. It's how those 'click here' ads work!

Examples in Different Contexts

In creative industries, 'pay-per-click' ads can help promote events or products. An event organizer might state, 'Using pay-per-click ads on social media helped us attract a large audience to our virtual art exhibit.'

Practice Scenarios

Tech

Scenario:

It seems that our recent digital campaigns did not yield the expected results. Maybe it's time to explore new online advertising strategies.

Response:

That sounds like a good idea. Re-focusing on pay-per-click could be a game-changer for our digital outreach.

Design

Scenario:

The current design of our website is not achieving our ad revenue goals. We must consider a full revamp.

Response:

Absolutely, we can redesign the website to accommodate more effective pay-per-click ads.