pay-per-click

Vocabulary Word

Definition

'Pay-per-click' is a digital marketing method. Websites and ad networks charge money each time a user clicks on an advertisement or link. It's how those 'click here' ads work!

Examples in Different Contexts

In the realm of digital marketing, 'pay-per-click' campaigns can be an effective way to increase website traffic. A marketing manager might say, 'Our pay-per-click campaign on search engines significantly boosted our website visits last quarter.'

Practice Scenarios

Design

Scenario:

The current design of our website is not achieving our ad revenue goals. We must consider a full revamp.

Response:

Absolutely, we can redesign the website to accommodate more effective pay-per-click ads.

Business

Scenario:

I noticed our website’s traffic is not as high as expected. We might need to rethink our marketing approach.

Response:

I agree. Let's allocate more funds to pay-per-click advertising to enhance our online presence.