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Customer Acquisition Cost

Level

Associate

In business, 'Customer Acquisition Cost' (CAC) is the sum of all the money you spend on sales and marketing to gain a new customer. It’s a way to measure how much you're to grow your .

Context

Business

In managing a business's finances, 'Customer Acquisition Cost' is a crucial . A might say, 'Our customer acquisition cost increased this quarter, indicating we're spending more per new customer.'

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Listen to the given audio and respond using 'customer-acquisition-cost'.

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