cost-per-click

Vocabulary Word

Definition

In the web advertising world, 'cost-per-click' often shortens to 'CPC'. This is the amount you pay each time a user clicks on your sponsored online advertisement.

Examples in Different Contexts

In e-commerce, cost-per-click is vital for budgeting ad campaigns. A digital strategist might analyze, 'Reducing our cost-per-click can increase the ROI of our PPC campaigns.'

Practice Scenarios

Entrepreneurship

Scenario:

Our funding is limited, and we need to maximize our reach. I believe it's time to rethink our ad spending strategy.

Response:

I agree. Reducing our cost-per-click could help us get more out of our advertising budget, potentially reaching more people.

Tech

Scenario:

The user statistics for our new feature is not as high as projected. Maybe we need to alter our digital advertising strategy.

Response:

Indeed, perhaps revising the cost-per-click and looking at the performance analytics could give us better user conversion rates.