cost-per-click

Vocabulary Word

Definition

In the web advertising world, 'cost-per-click' often shortens to 'CPC'. This is the amount you pay each time a user clicks on your sponsored online advertisement.

Examples in Different Contexts

In digital marketing for a new movie, cost-per-click helps track ad performance. A marketing manager might say, 'Our trailer’s cost-per-click is low, showing high audience interest.'

Practice Scenarios

Business

Scenario:

Our website's traffic seems to be declining. We might need to review the strategy for our pay-per-click campaigns.

Response:

Looking at our current expense, our cost-per-click is quite high. It would be beneficial to discover ways to reduce it.

Marketing

Scenario:

The latest campaign's engagement levels are rising, but we aren't seeing a similar increase in conversions. Do we revisit our targeting or adjust our bidding?

Response:

We might need to investigate the cost-per-click for our ads and understand if we're targeting the right audience for higher conversions.