cost-per-click

Vocabulary Word

Definition

In the web advertising world, 'cost-per-click' often shortens to 'CPC'. This is the amount you pay each time a user clicks on your sponsored online advertisement.

Examples in Different Contexts

In app advertising, understanding cost-per-click is essential. A data analyst might explain, 'A lower cost-per-click indicates our ad placements are cost-effective.'

Practice Scenarios

Marketing

Scenario:

The latest campaign's engagement levels are rising, but we aren't seeing a similar increase in conversions. Do we revisit our targeting or adjust our bidding?

Response:

We might need to investigate the cost-per-click for our ads and understand if we're targeting the right audience for higher conversions.

Entrepreneurship

Scenario:

Our funding is limited, and we need to maximize our reach. I believe it's time to rethink our ad spending strategy.

Response:

I agree. Reducing our cost-per-click could help us get more out of our advertising budget, potentially reaching more people.