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Conversion Optimization  
Level
Associate
'Conversion optimization' is about making your website more effectivesuccessful, efficient at turning visitors into customers. You might change the website designthe look and feel of a website or offer special deals so that more people end up buying from you, and that's conversion optimization.
Context
Business
In the ecommerceselling goods online industry, conversion optimization is fundamental. A successful marketing manager might say, 'By enhancing the website's user interfacehow a user interacts with a website or app, offering competitive pricing, and utilizing effective CTAs, we've elevated our conversion rate tremendously.'

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