conversion-optimization

Vocabulary Word

Definition

'Conversion optimization' is about making your website more effective at turning visitors into customers. You might change the website design or offer special deals so that more people end up buying from you, and that's conversion optimization.

Examples in Different Contexts

For nonprofits seeking donations, 'conversion-optimization' can maximize donor participation. A fundraiser might express, 'Thanks to conversion-optimization, our charity drive saw unprecedented support.'

Practice Scenarios

Software

Scenario:

Our trial-to-paid conversion rate is currently below industry average. Let's look into streamlining the onboarding process and making our software more intuitive.

Response:

We certainly need to apply conversion optimization strategies. Streamlining the software features access, providing useful tooltips, and offering personalized guidance during the trial period may encourage more users to upgrade to the paid version.

Business

Scenario:

Our ecommerce website has been getting plenty of traffic, but the sales figures are not meeting our targets. We need to make our site more engaging.

Response:

Perhaps we need some conversion optimization. Let's test different page layouts, product descriptions, and prices to see which ones convert more visitors into buyers.