multi-touch-attribution

Vocabulary Word

Definition

In marketing, 'multi-touch attribution' is like giving points to every player in a relay race, not just the one who crosses the finish line. It means tracking all the different ads or approaches that helped convince a person to buy a product or service.

Examples in Different Contexts

For a music artist, 'multi-touch-attribution' can reveal how concert promotions, music video views, and social media shares contribute to album sales.

Practice Scenarios

Marketing

Scenario:

Our latest marketing campaign had multiple channels promoting our products. We need to assess which played a critical role in driving sales.

Response:

I agree. Looking at our multi-touch attribution data should help us understand which marketing channel was most influential in driving sales.

Business

Scenario:

We launched our new product using multiple marketing strategies. It would be valuable to understand which strategy was most effective in reaching our target audience.

Response:

Great point! By using multi-touch attribution, we can identify which marketing strategy really resonated with our target audience.