niche-content

Vocabulary Word

Definition
Niche-content is material catered to a specific segment of the audience with specialised interests. A vegan cuisine blog is a good example, where the niche-content is for people particularly interested in vegan recipes.
Examples in Different Contexts
On social media, 'niche content' can help creators stand out by focusing on unique themes or communities, like rare plant collecting or vintage car restoration. A social media strategist might observe, 'Our focus on niche content about handcrafted jewelry has engaged a passionate community of artisans and collectors.'
Practice Scenarios
Business

Scenario:

Our brand has a rich story to tell, we should share this with our customers. Let's brainstorm some suitable themes.

Response:

That's a great idea! We can focus on sharing the history and ethos of our brand as niche-content for our loyal customers.

Creative

Scenario:

People love your watercolor tutorials! If we tie them to specific themes, it may increase engagement. What do you think about creating a series around 'painting nature'?

Response:

'Seasons in Watercolor' would be an awesome series! I will begin painting and sharing nature-focused niche-content with our followers.

Related Words
niche-audiencetargeted-contentniche-brandingniche-targetingniche-marketniche-audiencesniche-marketsfocused-marketing