niche-audience

Vocabulary Word

Definition

'Niche-audience' refers to a very specific group of people who have particular interests that are not mainstream, like those who love vintage bicycles.

Examples in Different Contexts

In independent film, appealing to a 'niche audience' can be crucial for the success of movies that may not attract mainstream attention. A film producer might explain, 'We design our marketing strategies to reach a niche audience interested in avant-garde cinema.'

Practice Scenarios

Business

Scenario:

We're planning to launch a premium distilled gin. How should we identify our potential customers?

Response:

To market the premium gin successfully, we should identify our niche-audience as cocktail enthusiasts who appreciate luxury spirits.

Creative

Scenario:

Our next art exhibition will focus on feminist sculptures. This isn't something everyone might relate to.

Response:

True not everyone might connect to it, but our niche-audience of feminist art lovers and culture critics will appreciate this focus on feminist sculptures.