target-market

Vocabulary Word

Definition

'Target market' refers to the specific group of customers who are most likely to buy your product, service or brand. They have characteristics, like age, gender, location, and interests that match your offerings.

Examples in Different Contexts

In digital marketing, 'target-market' analysis helps tailor online content and advertisements to reach the most receptive audience. A digital marketer might say, 'We use data analytics to refine our understanding of our target-market and optimize our marketing campaigns.'

Practice Scenarios

Marketing

Scenario:

Our upcoming campaign needs to resonate with our younger audience. Let's brainstorm how to make our messaging engaging.

Response:

Absolutely, tailoring our campaign to our target market of younger audience will increase engagement.

Design

Scenario:

Our new product line should cater to a more contemporary taste. Any thoughts around exploring sustainable materials?

Response:

I agree, aligning our product design with the tastes of our target market would likely drive increased sales.