mobile-advertising

Vocabulary Word

Definition

'Mobile-advertising' is the way companies showcase their products or services to potential customers using mobile devices. This could be through ads on websites, social media, or within apps.

Examples in Different Contexts

In digital marketing, 'mobile advertising' targets users on mobile devices through ads in apps, websites, or social media platforms. A marketing manager might discuss, 'Mobile advertising allows us to reach our audience directly on their smartphones, offering personalized ad experiences.'

Practice Scenarios

Marketing

Scenario:

Our audience engagement rates have seen a drop recently. It's crucial to explore more engaging and interactive techniques.

Response:

Let's incorporate mobile advertising into our campaign. Using interactive video ads could help improve engagement rates.

Business

Scenario:

Considering the increasing trends in online purchasing, it's vital to keep our digital presence updated and persuasive.

Response:

Let's start increasing our mobile advertising as most of our customers are likely searching for products on their smartphones.