mobile-advertising

Vocabulary Word

Definition

'Mobile-advertising' is the way companies showcase their products or services to potential customers using mobile devices. This could be through ads on websites, social media, or within apps.

Examples in Different Contexts

In app development, 'mobile advertising' is a key revenue model for free apps, where developers display ads within their app to generate income. An app developer might note, 'Effective mobile advertising strategies are essential for monetizing our app without compromising user experience.'

Practice Scenarios

Marketing

Scenario:

Our audience engagement rates have seen a drop recently. It's crucial to explore more engaging and interactive techniques.

Response:

Let's incorporate mobile advertising into our campaign. Using interactive video ads could help improve engagement rates.

Business

Scenario:

Considering the increasing trends in online purchasing, it's vital to keep our digital presence updated and persuasive.

Response:

Let's start increasing our mobile advertising as most of our customers are likely searching for products on their smartphones.