mobile-marketing

Vocabulary Word

Definition

Mobile marketing involves reaching out to potential customers through their smartphones. It's like the business version of sending a text to invite your friends to your party.

Examples in Different Contexts

In digital marketing, 'mobile marketing' involves targeting consumers on their mobile devices through SMS, email, apps, and social media to promote products or services. A digital marketer might explain, 'Mobile marketing allows us to reach our audience with personalized messages at the right time and place.'

Practice Scenarios

Business

Scenario:

We're seeing a significant number of our website users are visiting us via smartphones. I think it's time we prioritize our mobile user experience.

Response:

Yes, enhancing our mobile marketing strategies should be a top priority to better reach our smartphone savvy customers.

Marketing

Scenario:

There's a large potential market between the 18-30 age group that frequently uses mobile services. Perhaps a focused mobile marketing strategy could be beneficial.

Response:

Agreed, we should launch a mobile marketing campaign to tap into that potential market and increase conversions.