mobile-marketing

Vocabulary Word

Definition

Mobile marketing involves reaching out to potential customers through their smartphones. It's like the business version of sending a text to invite your friends to your party.

Examples in Different Contexts

In e-commerce, 'mobile marketing' is essential for driving sales by reaching shoppers directly on their smartphones or tablets with offers, discounts, and ads. An e-commerce strategist might state, 'Implementing a robust mobile marketing strategy has significantly increased our conversion rates and customer loyalty.'

Practice Scenarios

Business

Scenario:

We're seeing a significant number of our website users are visiting us via smartphones. I think it's time we prioritize our mobile user experience.

Response:

Yes, enhancing our mobile marketing strategies should be a top priority to better reach our smartphone savvy customers.

Tech

Scenario:

We're noticing that mobile users spend more time on our app. Perhaps we need to make our in-app advertisements more appealing to leverage this trend.

Response:

Mobile marketing should certainly be one of our areas of focus. We could incorporate more interactive in-app ads to engage the users.