digital-advertising

Vocabulary Word

Definition
Digital advertising is the use of the internet to deliver promotional content to consumers. It could be in the form of ads on search engines, social media platforms, websites or apps.
Examples in Different Contexts
In social media, 'digital-advertising' involves creating and sharing content on social platforms to engage users and promote brands. A social media manager might explain, 'Through digital-advertising on social platforms, we can increase brand awareness and drive engagement with targeted ads tailored to our audience's interests.'
Practice Scenarios
Business

Scenario:

Accelerating growth is our top priority. With our expanding customer demographic, could a more targeted ad strategy be beneficial?

Response:

I agree, refining our digital advertising strategy to be more targeted can really drive growth.

Design

Scenario:

These ad designs are looking great but engagement has been lacking. Might we consider adding some interactives to the campaigns?

Response:

Including interactive elements in our digital advertising campaign could definitely boost our engagement numbers.

Related Words
online-advertisingonline-marketingmobile-advertisingsocial-media-advertisingmobile-marketingdigital-campaignssocial-media-marketingapp-promotion