online-advertising

Vocabulary Word

Definition

'Online-advertising' is the practice of using the internet to deliver promotional messages to customers or users. It's how websites show you ads associated with your interests.

Examples in Different Contexts

For e-commerce businesses, 'online advertising' is crucial for driving traffic to their websites and increasing sales. An e-commerce manager might say, 'We allocate a significant portion of our budget to online advertising, focusing on platforms where our target customers are most active.'

Practice Scenarios

Startup

Scenario:

We're launching our platform next week. Our aim is gaining traction as quickly as possible on a limited budget.

Response:

Let's consider online advertising as a key tool for our initial growth phase. It's affordable and can reach a lot of potential users.

Marketing

Scenario:

Our new marketing campaign needs to reach a larger audience. Let's consider the most effective channels to achieve that.

Response:

Given our diverse audience, we should run a few online advertising campaigns through distinct social media platforms.