online-marketing

Vocabulary Word

Definition

Online marketing is a set of tools and techniques used for promoting products and services through the internet. It basically turns a business's online presence into a digital billboard.

Examples in Different Contexts

In product launches, 'online marketing' is critical for introducing new products to the market, using tactics like landing pages, online PR, and social media buzz. A product launch strategist might state, 'We leverage online marketing to create anticipation and excitement for our new product, ensuring a successful launch.'

Practice Scenarios

Business

Scenario:

The competition in the e-commerce industry is fierce. While we have quality products, we're struggling to reach a wider audience.

Response:

Let's revisit our online marketing strategy to better position ourselves against the competition.

Academic

Scenario:

Our online courses are well-structured and valuable, but sign-ups haven’t been as high as expected. Any suggestions to boost enrollment?

Response:

We should employ an effective online marketing strategy to inform more learners about our online courses.