online-marketing

Vocabulary Word

Definition

Online marketing is a set of tools and techniques used for promoting products and services through the internet. It basically turns a business's online presence into a digital billboard.

Examples in Different Contexts

For brand promotion, 'online marketing' involves creating a strong online presence and engaging with potential and existing customers through content marketing, email campaigns, and influencer partnerships. A brand manager might explain, 'Our online marketing efforts are focused on building brand awareness and loyalty among our target demographic.'

Practice Scenarios

Design

Scenario:

Your designs are impressive, but they're not getting the recognition they deserve. We need to devise a plan to increase their visibility.

Response:

I believe ramping up online marketing efforts would help increase the visibility of my design work.

Business

Scenario:

The competition in the e-commerce industry is fierce. While we have quality products, we're struggling to reach a wider audience.

Response:

Let's revisit our online marketing strategy to better position ourselves against the competition.