mobile-commerce

Vocabulary Word

Definition

'Mobile-commerce' is a part of e-commerce where people shop for things using their mobile phones. Its like having a mall in your pocket!

Examples in Different Contexts

In e-commerce, 'mobile commerce' or 'm-commerce' refers to buying and selling goods and services through mobile devices, such as smartphones and tablets. An e-commerce manager might state, 'Mobile commerce has become a dominant force in online retail, driving significant sales through convenient shopping experiences on mobile devices.'

Practice Scenarios

Marketing

Scenario:

It's evident that more of our target audience are transitioning from traditional shopping methods. How can we capitalize on this trend to boost our market share?

Response:

Let's leverage mobile-commerce, optimize our digital marketing strategies and reach our target demographics directly on their phones.

Business

Scenario:

Our sales numbers have increased, but mainly from physical stores. We need to find a way to attract more online shoppers.

Response:

Investing in mobile-commerce could be a strategic approach to capture the online market share.