app-promotion

Vocabulary Word

Definition

'App promotion' is the process of marketing or advertising a mobile or web application. Its goal is to create awareness, increase downloads, and attract more users by communicating the benefits and features of the app.

Examples in Different Contexts

In digital marketing, 'app promotion' involves strategies to increase visibility and downloads of mobile apps through various channels like social media, influencer partnerships, and paid advertising. A marketing specialist might say, 'Our app promotion plan includes targeted ad campaigns and collaborations with influencers to drive app downloads.'

Practice Scenarios

Business

Scenario:

Our investment in marketing has paid off and we've seen a substantial increase in sales. But we need to find more ways to monetize our app.

Response:

True, with the increased downloads and user engagement from our app promotion, we can introduce additional in-app purchases.

Marketing

Scenario:

The ability to capture our target audience's attention and meet their needs is crucial for our success. We need to highlight how our app is different and better.

Response:

Absolutely, I believe an aggressive app promotion campaign highlighting our unique features can capture the target audience’s attention.