app-promotion

Vocabulary Word

Definition

'App promotion' is the process of marketing or advertising a mobile or web application. Its goal is to create awareness, increase downloads, and attract more users by communicating the benefits and features of the app.

Examples in Different Contexts

In public relations, 'app promotion' can include creating press releases and media kits to generate buzz and media coverage for a new app launch. A PR manager might state, 'Our app promotion efforts focus on highlighting the unique features of our app to the press and online publications.'

Practice Scenarios

Tech

Scenario:

The recent feedback for the update has been positive. I think we can leverage our new features to promote our app even more.

Response:

Yes, we can plan an app promotion drive that keeps focus on these newer features to attract potential users.

Design

Scenario:

Our latest redesign has been well received. It seems users appreciate our clean interface and intuitive controls.

Response:

I agree. We should emphasize the intuitive features in our app promotion to attract design savvy users.