launch-strategy

Vocabulary Word

Definition

A 'launch strategy' is just like setting up a plan for a huge party. You consider who to invite, when to host it, and how to make people excited about it. Instead of a party, it’s for a product, service, or project.

Examples in Different Contexts

For digital products, the 'launch strategy' includes plans for online promotion, user engagement, and feedback collection. A digital product manager might say, 'The launch strategy entails a soft launch to gather user feedback before the full market release.'

Practice Scenarios

Business

Scenario:

We're hitting the market soon with our newest innovation. It's important to position it compellingly to our target audience.

Response:

We have developed a launch strategy that first targets early adopters in the industry, to create buzz and build reputation.

Tech

Scenario:

Our new software tool has massive potential. We need to ensure it reaches the hands of crucial early adopters first.

Response:

Our launch strategy involves a beta version for tech influencers first. Their feedback and endorsement can boost our product credibility.