brand-messaging

Vocabulary Word

Definition

Brand messaging is the main communication points a company uses to define its identity to its audience. It's like the company's voice that promotes and differentiates it from others.

Examples in Different Contexts

In creating a customer experience, 'brand-messaging' is crucial in shaping perceptions and enhancing customer loyalty. A customer experience manager might suggest, 'Our in-store signage and online communications should mirror our brand messaging for a unified customer journey.'

Practice Scenarios

Business

Scenario:

Our competitors have capitalised on their cutting-edge tech, so we must clarify our unique selling points to customers.

Response:

Agreed. Our brand messaging should distinctly articulate our commitment to customer service and innovation.

Marketing

Scenario:

Let's consider the main values our company wants to convey to consumers in the advertising campaign.

Response:

Absolutely, the brand messaging of our campaign should reflect our commitment to sustainability and ethical sourcing.