brand-messaging

Vocabulary Word

Definition

Brand messaging is the main communication points a company uses to define its identity to its audience. It's like the company's voice that promotes and differentiates it from others.

Examples in Different Contexts

Within digital strategy, 'brand-messaging' involves using online platforms to communicate a brand's values and ethos. A digital strategist might note, 'Through targeted digital campaigns, we can ensure our brand messaging effectively reaches and resonates with our intended audience.'

Practice Scenarios

Business

Scenario:

Our competitors have capitalised on their cutting-edge tech, so we must clarify our unique selling points to customers.

Response:

Agreed. Our brand messaging should distinctly articulate our commitment to customer service and innovation.

Branding

Scenario:

In designing our logo and website, let's incorporate elements that mirror our corporate philosophy.

Response:

That's the right approach. Our brand messaging should tie-in simplicity and quality into all visual elements.