gated-offer

Vocabulary Word

Definition

A 'gated-offer' is a kind of promotion that you can only get by giving some info or by doing something specific. An example is getting a discount for subscribing to a newsletter.

Examples in Different Contexts

In digital marketing, a creative director might use a gated offer to attract potential clients. 'By providing a free design template as a gated offer, we've seen a significant increase in our newsletter subscriptions.'

Practice Scenarios

Tech

Scenario:

The new feature is promising, but we need to drive more user registrations for wider adoption.

Response:

Offering a free trial of our new feature as a gated-offer could help increase user registrations.

Marketing

Scenario:

Our next campaign requires a push in lead generation. Can we brainstorm some effective techniques?

Response:

Let's try a gated-offer, offering an insightful e-book in exchange for visitors' email addresses.