gated-offer

Vocabulary Word

Definition

A 'gated-offer' is a kind of promotion that you can only get by giving some info or by doing something specific. An example is getting a discount for subscribing to a newsletter.

Examples in Different Contexts

In a software company, a product manager might utilize a gated offer to encourage user sign-ups. 'We are offering a 30-day free trial of our premium features as a gated offer to users who register this month.'

Practice Scenarios

Business

Scenario:

We need to enhance our customer acquisition efforts. Possibly, something that requires a bit of engagement.

Response:

Formulating a gated-offer might motivate visitors to register, hence enhancing our customer base.

Tech

Scenario:

The new feature is promising, but we need to drive more user registrations for wider adoption.

Response:

Offering a free trial of our new feature as a gated-offer could help increase user registrations.