email-marketing

Vocabulary Word

Definition

'email-marketing' is a type of marketing where a business sends promotional messages through email. It's used to keep customers informed about their products or services, and to engage them.

Examples in Different Contexts

For nonprofits, 'email marketing' can be a way to update supporters about their impact and needs. A charity's email might state, 'Your support has been invaluable. Here's what we've achieved together this year.'

Practice Scenarios

Startup

Scenario:

Our user engagement has waned recently. We need a solid strategy to build brand loyalty and keep them updated about developments.

Response:

Email-marketing would allow us to personally share developments and cultivate a growing loyal user base.

Creative

Scenario:

Our agency's portfolio is impressive. We need an effective means to showcase it and attract potential clients.

Response:

An email-marketing strategy will highlight our creative prowess directly to our potential clients, inspiring them with our work.