email-marketing

Vocabulary Word

Definition

'email-marketing' is a type of marketing where a business sends promotional messages through email. It's used to keep customers informed about their products or services, and to engage them.

Examples in Different Contexts

In the tech industry, 'email marketing' can be about software updates and service offers. A tech company's email might read, 'Check out our latest update and exclusive offers in this month's newsletter.'

Practice Scenarios

Business

Scenario:

Sales have been static over the past quarter. We need a direct and measurable method to rejuvenate our engagement with customers.

Response:

If we implement an email-marketing campaign, we can directly connect with our customers, introducing them to new products and special offers.

Creative

Scenario:

Our agency's portfolio is impressive. We need an effective means to showcase it and attract potential clients.

Response:

An email-marketing strategy will highlight our creative prowess directly to our potential clients, inspiring them with our work.