follower-demographics

Vocabulary Word

Definition

'Follower demographics' is a term used in marketing and social media. It is about understanding the characteristics of the people who follow your brand or product. This can include aspects like their age, gender, ethnicity and location.

Examples in Different Contexts

In digital marketing, 'follower demographics' refer to the statistical data of a brand's social media audience, such as age, location, and interests. A marketing manager might say, 'Our latest campaign significantly altered our follower demographics, attracting a younger audience.'

Practice Scenarios

Branding

Scenario:

Our current brand image seems to not resonate with our target audience. We should redefine our visual language and content strategy.

Response:

Based on our follower demographics, we need to create a more youthful and vibrant brand image.

Marketing

Scenario:

The latest campaign didn't have the reach we anticipated. We need to reassess our audience targeting approach.

Response:

I agree. A thorough study of our follower demographics can help us better personalize our marketing efforts.