follower-demographics

Vocabulary Word

Definition

'Follower demographics' is a term used in marketing and social media. It is about understanding the characteristics of the people who follow your brand or product. This can include aspects like their age, gender, ethnicity and location.

Examples in Different Contexts

In brand management, knowing your 'follower demographics' can guide product development and marketing strategies. A brand manager might note, 'Our follower demographics show a strong interest in eco-friendly products, guiding our new product line decisions.'

Practice Scenarios

Public-Policy

Scenario:

This policy proposal isn't receiving much support. Perhaps, we need to better understand our constituents' priorities.

Response:

Maybe we should survey our follower demographics to gather more information about their concerns and preferences.

Branding

Scenario:

Our current brand image seems to not resonate with our target audience. We should redefine our visual language and content strategy.

Response:

Based on our follower demographics, we need to create a more youthful and vibrant brand image.