audience-analysis

Vocabulary Word

Definition

'Audience analysis' is where you investigate or analyze who you're communicating with. It helps to cater your messages to meet the audience's needs, beliefs, and attitudes.

Examples in Different Contexts

In content creation, 'audience analysis' determines the type of content that appeals to specific viewer segments. A content creator might note, 'Through audience analysis, we identify trends and preferences to produce more relevant videos.'

Practice Scenarios

Tech

Scenario:

We've received diverse user feedback regarding our app's interface. Let's revisit how our users are interacting with the menu options.

Response:

I agree. An in-depth audience analysis would provide us insights into how our users are interacting with our app.

Business

Scenario:

We know our competitors are attempting to penetrate the same market. How can we differentiate our strategy to secure a stronger market position?

Response:

True. We can perform an audience analysis to understand our customer's needs and wants better. This could differentiate us from our competitors.