audience-analysis

Vocabulary Word

Definition

'Audience analysis' is where you investigate or analyze who you're communicating with. It helps to cater your messages to meet the audience's needs, beliefs, and attitudes.

Examples in Different Contexts

In public speaking, 'audience analysis' is crucial for crafting messages that resonate with the listeners. A speaker might remark, 'By performing audience analysis, I can adjust my tone and content to better engage my audience.'

Practice Scenarios

Impact

Scenario:

For our next environmental awareness campaign, we need to focus on understanding what resonates with our proponents.

Response:

That's a great idea. Through audience analysis, we can find a better way to engage our audience and drive home our message.

Creative

Scenario:

The last script received a mixed response. We should consider some elements to increase audience engagement this time around.

Response:

Absolutely, audience analysis could be a key to understanding what exactly our viewers want to see.