audience-metrics

Vocabulary Word

Definition

'Audience metrics' are just like health check-ups, but for content online. They help us see how people are responding to the content. Information like how long a person stays on a website or page, what they click, where they come from, all come under audience metrics.

Examples in Different Contexts

In digital analytics, 'audience metrics' are used to measure the behavior and characteristics of website visitors. A data analyst might say, 'By analyzing audience metrics like session duration and bounce rate, we can optimize our website for better user engagement.'

Practice Scenarios

Marketing

Scenario:

The website's bounce rate has been high lately. Perhaps we need to reconsider our content strategy.

Response:

The audience metrics show a high exit rate on our blog page. We should consider improving our content and layout.

Technology

Scenario:

The user navigation through our app is concerning. We may need to revisit our design.

Response:

The audience metrics illustrate that users are having a hard time navigating our app. I believe some usability testing could be beneficial.