audience-metrics

Vocabulary Word

Definition

'Audience metrics' are just like health check-ups, but for content online. They help us see how people are responding to the content. Information like how long a person stays on a website or page, what they click, where they come from, all come under audience metrics.

Examples in Different Contexts

In email marketing, 'audience metrics' such as open rates and click-through rates are crucial for campaign analysis. An email marketer might state, 'Audience metrics allow us to refine our email campaigns for higher engagement and conversion.'

Practice Scenarios

Technology

Scenario:

The user navigation through our app is concerning. We may need to revisit our design.

Response:

The audience metrics illustrate that users are having a hard time navigating our app. I believe some usability testing could be beneficial.

Marketing

Scenario:

The website's bounce rate has been high lately. Perhaps we need to reconsider our content strategy.

Response:

The audience metrics show a high exit rate on our blog page. We should consider improving our content and layout.