audience-research

Vocabulary Word

Definition

'Audience-research' is exploring the type of people who are likely to be interested in a certain product, service, or content. It's used to understand the target audience's tastes, behaviour, and demographics.

Examples in Different Contexts

In user experience design, 'audience research' is crucial for creating products that meet user needs and preferences. A UX designer might state, 'We conduct audience research to ensure our designs are intuitive and user-friendly, based on actual user feedback.'

Practice Scenarios

Public-Policy

Scenario:

Recent polls show a rise in concern over climate change. We should consider incorporating green initiatives in our policy planning.

Response:

That's a great point. Let's engage in audience research to find out the public's opinion on green initiatives.

Media

Scenario:

The TV ratings have been slightly down last month. We need to understand our viewers more to spice up our current shows.

Response:

Agreed. We need comprehensive audience research to align our content with viewer preferences.