demographic-data

Vocabulary Word

Definition

'Demographic data' is statistical information about a group of people. It does not talk about individuals, but about things like age group, gender, income, and location of a group.

Examples in Different Contexts

In marketing, 'demographic-data' such as age, gender, income, and education level is used to create targeted advertising campaigns. A marketing manager might say, 'Analyzing demographic-data allows us to craft messages that resonate with our intended audience more effectively.'

Practice Scenarios

Academics

Scenario:

I'm planning my next research study and I'd like to find a focus group that represents a wide range of socioeconomic statuses.

Response:

I’ll consider using demographic data to create a diverse focus group, representing various socioeconomic backgrounds.

Public-Policy

Scenario:

Policy changes can have a broad impact. We should study our community characteristics to ensure our plans are beneficial.

Response:

Studying our locality's demographic data will help us create a policy that meets the needs of our diverse population.