demographics

Vocabulary Word

Definition

'Demographics' refers to statistical data about the characteristics of a population. This could include things like age, income, education level, and more. It's like a detailed snapshot of a group’s specific traits and features.

Examples in Different Contexts

In market segmentation, 'demographics' refer to statistical data about populations, such as age, gender, income, and education, used to categorize consumers. A marketing strategist might say, 'We rely on demographics to tailor our products and marketing efforts to specific segments of the population.'

Practice Scenarios

Business

Scenario:

We want to develop a new marketing strategy that focuses on reaching younger audiences. What traits characterize this population group?

Response:

Based on our latest analysis, the demographics of our potential young customers are mostly digital natives, social media users, and tend to be more conscious shoppers.

Tech

Scenario:

We're launching a new app targeting young professionals. What kind of features could be beneficial for this user group?

Response:

Well, young professionals are a significant demographic. They are mostly tech-savvy, appreciate user-friendly interfaces, and value efficiency and digital connectivity.