demographics

Vocabulary Word

Definition

'Demographics' refers to statistical data about the characteristics of a population. This could include things like age, income, education level, and more. It's like a detailed snapshot of a group’s specific traits and features.

Examples in Different Contexts

In real estate development, 'demographics' influence decisions on where to build homes, commercial buildings, and amenities. A real estate developer might state, 'We study demographics to ensure our projects meet the needs of the community and are positioned for long-term success.'

Practice Scenarios

Business

Scenario:

We want to develop a new marketing strategy that focuses on reaching younger audiences. What traits characterize this population group?

Response:

Based on our latest analysis, the demographics of our potential young customers are mostly digital natives, social media users, and tend to be more conscious shoppers.

Academics

Scenario:

We're planning a new curriculum structure. How does the current student population profile look like?

Response:

The demographics of our students are diverse. They come from various ethnic backgrounds, different levels of income, and a range of geographical locations.