exhibit-marketing

Vocabulary Word

Definition

'Exhibit-marketing' involves promoting a company's products or services through displays or presentations at events like trade fairs, exhibitions, or conferences. The goal is to capture attention and engage the audience directly.

Examples in Different Contexts

In product launches, 'exhibit marketing' refers to showcasing new products in an attractive manner to captivate potential customers. A product manager might outline, 'Our exhibit marketing strategy includes using augmented reality to provide an immersive experience of our product's features.'

Practice Scenarios

Business

Scenario:

Our participation in the upcoming trade show must leave a memorable impact on the attendees. We must display our advanced solutions innovatively.

Response:

I suggest we emphasize our energy-saving technology in our exhibit-marketing efforts at the trade show.

Design

Scenario:

Our design showcase at the industry fair must represent our creativity. We should consider highlighting our award-winning designs.

Response:

Perhaps our exhibit-marketing strategy at the design fair should focus on smart home designs. They have generated the most client interest recently.