advertising-imagery

Vocabulary Word

Definition

'Advertising imagery' is strategic use of visuals, symbols, and ideas in promoting services or products which strengthens brand recognition and evokes emotions.

Examples in Different Contexts

In brand marketing, 'advertising imagery' refers to the visual elements used in ads to convey a brand's message and values. A brand manager might detail, 'Carefully selected advertising imagery can evoke strong emotions, making the brand more memorable to consumers.'

Practice Scenarios

Tech

Scenario:

With our app's latest update, we've made the experience simpler and more personalized. We need to bring this out in our visuals.

Response:

Absolutely, our advertising imagery should showcase the new features and user-centric design. Let's brainstorm some ideas.

Marketing

Scenario:

We've broken new ground with our product innovations. Our promotional strategy must represent this success to stimulate interest in the product.

Response:

I agree, displaying our product's innovation through advertising imagery should indeed pave the way for wider interest and conversions.