digital-merchandising

Vocabulary Word

Definition

'Digital merchandising' is the promotion and sales of products over digital channels, whether on a website or through an app. It's about organizing and presenting products in a way that entices shoppers to make a purchase.

Examples in Different Contexts

In online marketing, 'digital merchandising' involves leveraging digital tools to present products attractively across various online channels. An online marketing director might comment, 'By optimizing our digital merchandising efforts on social media and our website, we've seen a significant uptick in engagement and sales.'

Practice Scenarios

Business

Scenario:

Our online sales have been consistent but not growing. Let's discuss some strategies to improve our online store.

Response:

We should focus on improved digital merchandising by making our online store more visually appealing and user-friendly.

Tech

Scenario:

We are getting high site traffic, but the conversion rate is low. We need to analyze user behavior to understand their preferences better.

Response:

Agreed, we could use AI for personalized digital merchandising; showing products that users might be interested based on their past browsing behavior.