content-marketing

Vocabulary Word

Definition

Content marketing is the creation and distribution of valuable content to attract, inform, and engage an audience, with the objective of turning them into customers. It often includes blogs, videos, and social media.

Examples in Different Contexts

Content marketing in digital marketing involves creating and sharing online materials to stimulate interest in products or services. A marketing manager might state, 'Our content marketing strategy focuses on engaging blog posts and informative videos.'

Practice Scenarios

Creative

Scenario:

Our audience doesn’t seem to be resonating with our brand. Perhaps we need to devise a compelling narrative around our brand proposition.

Response:

Exactly, we could explore content marketing through a story-telling method to better connect our brand with the audience.

Business

Scenario:

We've been experiencing a lack of customer engagement with our brand. Maybe we should add an element of education in our communication material.

Response:

I agree! If we implement a strong content marketing strategy, we can educate our customers about our products while showcasing our brand.