content-marketing

Vocabulary Word

Definition

Content marketing is the creation and distribution of valuable content to attract, inform, and engage an audience, with the objective of turning them into customers. It often includes blogs, videos, and social media.

Examples in Different Contexts

Content marketing in digital marketing involves creating and sharing online materials to stimulate interest in products or services. A marketing manager might state, 'Our content marketing strategy focuses on engaging blog posts and informative videos.'

Practice Scenarios

Tech

Scenario:

Our product is complex, and potential customers might get intimidated. How about we simplify it as much as possible in our promotional content?

Response:

That idea works for me. Let's start a content marketing campaign with webinars and how-to guides to simplify our product complexity.

Creative

Scenario:

Our audience doesn’t seem to be resonating with our brand. Perhaps we need to devise a compelling narrative around our brand proposition.

Response:

Exactly, we could explore content marketing through a story-telling method to better connect our brand with the audience.