brand-activation

Vocabulary Word

Definition

'Brand-activation' is the process of making a brand more visible and meaningful. It can be done by marketing campaigns, events, or other methods to stimulate customer interaction.

Examples in Different Contexts

Brand activation in marketing campaigns refers to strategies used to engage consumers and create a meaningful connection with the brand. A marketing manager might say, 'Our brand activation event successfully introduced our new product line to the market, creating excitement and engagement among our target audience.'

Practice Scenarios

Retail

Scenario:

This festival season, we need to maximize our in-store sales. We'll have to make our store more inviting and festive to attract more customers.

Response:

We can improve our brand activation with a festive window display and exclusive in-store deals and promotions.

Marketing

Scenario:

We need a dynamic approach to create an impact for our new product's release. Consumers need to feel excited and personally connected to this launch.

Response:

Let's build a comprehensive brand activation strategy starting with targeted social media advertising and finishing with an impactful launch event.