brand-activation

Vocabulary Word

Definition

'Brand-activation' is the process of making a brand more visible and meaningful. It can be done by marketing campaigns, events, or other methods to stimulate customer interaction.

Examples in Different Contexts

Brand activation in marketing campaigns refers to strategies used to engage consumers and create a meaningful connection with the brand. A marketing manager might say, 'Our brand activation event successfully introduced our new product line to the market, creating excitement and engagement among our target audience.'

Practice Scenarios

Marketing

Scenario:

We need a dynamic approach to create an impact for our new product's release. Consumers need to feel excited and personally connected to this launch.

Response:

Let's build a comprehensive brand activation strategy starting with targeted social media advertising and finishing with an impactful launch event.

Events

Scenario:

For this year's trade show, we need to create an immersive experience for attendees. They need to interact and engage with our brand in a memorable way.

Response:

I suggest creating a experiential zone for brand activation. Attendees can interact with our products in a fun and tactile way.