endorse

Vocabulary Word

Definition

To 'endorse' something means to publicly express approval or support for it, like recommending a product or a candidate. A positive rating for a restaurant is a form of endorsement.

Examples in Different Contexts

In marketing, 'endorse' often refers to a celebrity advocating for a brand's product. A brand manager might say, 'Signing a popular musician to endorse our headphones could significantly boost sales.'

Practice Scenarios

Impact

Scenario:

Ensuring everyone has access to affordable housing should be a priority for our community. The current initiative seems to effectively address this issue.

Response:

I agree. I am pleased to endorse this initiative. It demonstrates a strong commitment to address the housing crisis.

Creative

Scenario:

This marketing campaign is truly making waves. It's fresh, interactive and certainly aligns with our brand messaging.

Response:

I agree. I wholeheartedly endorse this campaign. It has effectively captured our brand essence.