customer-data

Vocabulary Word

Definition

'Customer-data' is a term used by businesses for the valuable information they collect about their customers. It includes basic stuff like their name and address, but also what and when they buy. This data helps them to provide better service and make decisions about products.

Examples in Different Contexts

In marketing analysis, 'customer data' is analyzed to identify trends and opportunities for business growth. A marketing analyst might observe, 'Through careful analysis of customer data, we've identified key market segments to target for our next campaign.'

Practice Scenarios

Tech

Scenario:

The new app update is not performing as expected. Have we missed something our users wanted?

Response:

I'll look into the customer-data and figure out if we've missed addressing any crucial user needs in the new update.

Marketing

Scenario:

Our last digital campaign didn't generate the expected response. We need to revisit our strategy.

Response:

Yes, it's time we review our customer-data to better understand what our target group prefers and tailor our next campaign accordingly.