audience-segmentation

Vocabulary Word

Definition

Audience-segmentation is the practice of dividing a wider audience into smaller groups, or segments, based on common characteristics. It's a bit like categorizing a library's books by topics or genres.

Examples in Different Contexts

In market research, 'audience segmentation' helps identify different customer needs and preferences. A market researcher might note, 'Audience segmentation is crucial for understanding the diverse segments of our market and developing targeted strategies.'

Practice Scenarios

Marketing

Scenario:

We're not seeing great conversion rates from our email marketing campaign. Do you think it could be related to our messaging?

Response:

Have we considered refining our audience segmentation? We might improve conversion rates by tailoring our messages to each segment's preferences.

Impact

Scenario:

Our recent fundraising campaign hasn't drawn as many donations as we hoped. Could we change our strategy to directly engage our potential donors?

Response:

Perhaps a detailed audience segmentation would enable us to engage with our donors more effectively. We might create diverse strategies for corporate and individual donors.