audience-segmentation

Vocabulary Word

Definition

Audience-segmentation is the practice of dividing a wider audience into smaller groups, or segments, based on common characteristics. It's a bit like categorizing a library's books by topics or genres.

Examples in Different Contexts

In market research, 'audience segmentation' helps identify different customer needs and preferences. A market researcher might note, 'Audience segmentation is crucial for understanding the diverse segments of our market and developing targeted strategies.'

Practice Scenarios

Product

Scenario:

This feature seems to be less used by users in the 18-24 age demographic. How can we make it more appealing to them?

Response:

Maybe we should look at our audience segmentation again and brainstorm how to adjust the feature for different age groups.

Technology

Scenario:

Users' feedback indicates they want a more personalized experience on the platform. How do we tailor the software to individual needs?

Response:

A key aspect of personalization is understanding our audience segmentation. Maybe we can customize the user experience based on user group characteristics.