customer-engagement

Vocabulary Word

Definition

'Customer-engagement' is how a business communicates with its customers. It's two-way interactions to build a good relationship with customers, making them loyal and increasing sales.

Examples in Different Contexts

In brand management, 'customer engagement' is critical for building brand loyalty and trust. A brand manager might explain, 'We're launching a customer engagement program that rewards customers for their feedback and ongoing support of our brand.'

Practice Scenarios

Business

Scenario:

Let's brainstorm ways to improve our communication with the customers, their satisfaction is crucial for our ongoing success.

Response:

Absolutely, increasing our customer-engagement should be our primary goal to improve customer satisfaction.

Marketing

Scenario:

We've seen a drop in our audience interaction lately. Maybe we need to scrap our current marketing approach.

Response:

I agree, revamping our customer-engagement approach with personalized advertisements might solve the interaction issue.