click-through-rate

Vocabulary Word

Definition

Click-through rate, or 'CTR', is a way to measure the success of an online ad. It's calculated by dividing the number of users who clicked on the ad by the number who saw it (the impressions), and then multiplied by 100 to get a percentage.

Examples in Different Contexts

In digital marketing, understanding CTR helps in optimizing online ad campaigns. A marketing strategist might say, 'Our latest video ad’s click-through-rate of 2% is impressive, showing it's capturing the audience’s interest.'

Practice Scenarios

Creative

Scenario:

I've noticed a lot of attention towards our recent design changes. Let's analyze the data to understand user behavior better.

Response:

Absolutely. I'll further dig deep and fetch the click-through rate to get a clear picture of the effectiveness.

Impact

Scenario:

The outreach for our recent campaign seems impressive. Perhaps the key messaging resonated with the audience.

Response:

Yes, I think it did. I'll also look at the click-through rate to understand the actual engagement metric.