click-through-rate

Vocabulary Word

Definition

Click-through rate, or 'CTR', is a way to measure the success of an online ad. It's calculated by dividing the number of users who clicked on the ad by the number who saw it (the impressions), and then multiplied by 100 to get a percentage.

Examples in Different Contexts

In user interface design, a high CTR on a feature can indicate its visibility and appeal. A UI designer might observe, 'The CTR on our new ‘Quick Buy’ button is only 0.5%, we need to make it more prominent to increase user interactions.'

Practice Scenarios

Tech

Scenario:

There's been a substantial engagement with the new features we introduced. Let's look into the analytics.

Response:

Right. I'll pull up the data on click-through rate to give a detailed report on user engagement.

Creative

Scenario:

I've noticed a lot of attention towards our recent design changes. Let's analyze the data to understand user behavior better.

Response:

Absolutely. I'll further dig deep and fetch the click-through rate to get a clear picture of the effectiveness.