openrate

Vocabulary Word

Definition

The open rate is a marketing phrase referring to the number of people who open an email compared to the total number who received it. It's a handy way to check how effective an email campaign is.

Examples in Different Contexts

In digital marketing strategies, 'openrate' guides content optimization. A marketing manager might observe, 'Our recent newsletter had a higher openrate, suggesting the subject line resonated with our subscribers.'

Practice Scenarios

Tech

Scenario:

Users aren't taking advantage of our new update. We need to figure out how to improve the effectiveness of our announcements.

Response:

Maybe a more eye-catching subject line could improve the open rate for our update emails.

Business

Scenario:

Today's employee satisfaction survey didn't get as many responses as we expected. We need to find a way to get more staff to engage.

Response:

Perhaps, more personalized messages would help increase the open rate of our company emails.