openrate

Vocabulary Word

Definition

The open rate is a marketing phrase referring to the number of people who open an email compared to the total number who received it. It's a handy way to check how effective an email campaign is.

Examples in Different Contexts

For advocacy groups, a high 'openrate' means the message is breaking through. A campaign organizer might state, 'Our call-to-action email achieved an impressive openrate, indicating supporters are actively interested in our cause.'

Practice Scenarios

Business

Scenario:

Today's employee satisfaction survey didn't get as many responses as we expected. We need to find a way to get more staff to engage.

Response:

Perhaps, more personalized messages would help increase the open rate of our company emails.

Public-Policy

Scenario:

Though our online campaigns are reaching many, we need to improve participation. Do you have any suggestions to boost public engagement?

Response:

Perhaps utilizing more localized strategies could improve the open rate of the awareness campaign emails.