brand-image

Vocabulary Word

Definition

'Brand-image' is the perception people have about a brand in their minds. It's formed by all the experience and interaction they have, directly or indirectly, with that brand.

Examples in Different Contexts

In consumer psychology, 'brand-image' influences consumers' decisions and feelings about a brand. A consumer psychologist might explain, 'A positive brand image can significantly impact customer loyalty and purchasing behavior.'

Practice Scenarios

Public-Policy

Scenario:

The recent incidents have stirred public sentiment. There are concerns about the government’s handling of these situations.

Response:

That's true. It's critical to improve our brand image to regain public trust and integrity.

Business

Scenario:

The competition in the market is stiff. We need to not only innovate our products but also strategically project our brand.

Response:

Indeed, elevating our brand image can give us a competitive edge and help drive growth.