brand-image

Vocabulary Word

Definition

'Brand-image' is the perception people have about a brand in their minds. It's formed by all the experience and interaction they have, directly or indirectly, with that brand.

Examples in Different Contexts

In public relations, 'brand-image' is about managing how a brand is viewed by the public and the media. A PR manager might state, 'We are actively working on crisis management to protect our brand image.'

Practice Scenarios

Business

Scenario:

The competition in the market is stiff. We need to not only innovate our products but also strategically project our brand.

Response:

Indeed, elevating our brand image can give us a competitive edge and help drive growth.

Design

Scenario:

The current design style isn't reflecting our brand’s philosophy. We might need to rethink and adjust our visual language.

Response:

Noted. The designs should showcase our brand image in a more accurate and engaging manner.