brand-perception

Vocabulary Word

Definition

Brand perception refers to how consumers view a particular brand. It's the feeling or attitude that customers have about a company or its products, formed by their experiences and the company's reputation.

Examples in Different Contexts

In brand strategy, 'brand-perception' is a key focus, as it directly impacts consumer loyalty and brand value. A brand strategist might suggest, 'Enhancing our brand perception requires consistent messaging and quality experiences across all touchpoints.'

Practice Scenarios

Creative

Scenario:

Our target audience can't quite connect with the brand's image. Perhaps, we should consider a different creative direction.

Response:

Let's rework the image and align it to positively impact our brand perception in the target audience.

Marketing

Scenario:

The younger demographic could be a potential new market for our products. But the current marketing strategy might not resonate with them effectively.

Response:

Definitely, we need a marketing strategy that can improve our brand perception and attract the younger demographic.