brand-perception

Vocabulary Word

Definition

Brand perception refers to how consumers view a particular brand. It's the feeling or attitude that customers have about a company or its products, formed by their experiences and the company's reputation.

Examples in Different Contexts

In public relations, 'brand-perception' is managed through strategic communications to shape the public's view of the brand. A PR specialist might remark, 'We're launching a campaign to positively alter brand perception following the recent crisis.'

Practice Scenarios

Tech

Scenario:

Our software's usability and customer reviews play a significant role in its success. It's something we need to reflect on.

Response:

Indeed, we should consider improving the usability and enhance our brand perception amongst our user base.

Marketing

Scenario:

The younger demographic could be a potential new market for our products. But the current marketing strategy might not resonate with them effectively.

Response:

Definitely, we need a marketing strategy that can improve our brand perception and attract the younger demographic.