customer-perception

Vocabulary Word

Definition

'Customer-perception' refers to the way customers understand or judge a product or a brand. It's not always based on facts, but more on their feeling or experience. For instance, if a restaurant's service wasn't good on one occasion, a customer might perceive that restaurant as bad.

Examples in Different Contexts

Regarding product quality, 'customer perception' can significantly impact sales and loyalty. A quality assurance manager might explain, 'We continuously monitor customer perception of our product quality to ensure it meets their expectations and maintains our brand's reputation.'

Practice Scenarios

Customer-Service

Scenario:

We're getting many complaints about delayed responses. This could impact our reputation adversely.

Response:

Quick and friendly customer service can positively shape customer-perception, building loyalty and trust.

Branding

Scenario:

We've invested heavily in advertising, yet our products aren't selling well. There seems to be a gap between what we're communicating and what the market is perceiving.

Response:

Let's launch a new marketing campaign focusing on our premium quality. This may improve customer-perception about our brand's superior value.