brand-development

Vocabulary Word

Definition

'Brand-development' is like building a house. It involves creating and strengthening the foundation (identity) of a company or product. You also need to decide what it looks like, what it stands for, and how it makes people feel.

Examples in Different Contexts

For startups, 'brand-development' is crucial in establishing a foothold in competitive markets. A startup founder might reflect, 'Focused brand-development efforts have helped us carve out a niche in the tech industry.'

Practice Scenarios

Marketing

Scenario:

Our current brand identity isn't resonating with the desired audience. We need to revise our insights about our customers' preferences and aspirations.

Response:

I agree. We need to invest more in brand-development through focused customer research and data analysis.

Business

Scenario:

Given the competition, we need to ensure our project identity is distinct and rooted in customer's desire. We need insightful input for differentiating it in the market.

Response:

That is so true. Let's start a comprehensive brand-development process, beginning with thorough market research.